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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill/Irwin, c2012.Edition: 9th ed. with contributions by Jörg DietzelDescription: xxxv, 769 p. : ill. (chiefly col.), col. ports. ; 28 cmISBN:
  • 9780071314404 (pbk.)
  • 0071314407 (pbk.)
Subject(s): DDC classification:
  • 659.1 23
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Holdings
Item type Current library Call number Status Date due Barcode
3 DAY LOAN University of Wollongong in Dubai Main Collection 659.1 BE AD (Browse shelf(Opens below)) Available T0047212

Previous ed.: 2009.

"Global edition"-Cover.

Includes bibliographical references and index.

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