The AMA handbook of public relations / Robert L. Dilenschneider ; foreword by Maria Bartiromo.
Material type: TextPublication details: New York : AMACOM, c2010.Description: xiii, 239 p ; 26 cmISBN:- 9780814415252 (trade)
- 0814415253 (trade)
- American Management Association handbook of public relations
- Handbook of public relations
- 659.2 22
- HD59 .D558 2010
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 659.2 DI AM (Browse shelf(Opens below)) | Available | T0040609 |
Includes bibliographical references (p. 225-226) and index.
Publisher's Weekly, February 2010.
Publisher's Weekly.
Describes how to create powerful campaigns and expand public relations by integrating traditional media with twenty-first-century Web-based communications.
Adult Follett Library Resources.
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