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The AMA handbook of public relations / Robert L. Dilenschneider ; foreword by Maria Bartiromo.

By: Material type: TextTextPublication details: New York : AMACOM, c2010.Description: xiii, 239 p ; 26 cmISBN:
  • 9780814415252 (trade)
  • 0814415253 (trade)
Other title:
  • American Management Association handbook of public relations
  • Handbook of public relations
Subject(s): DDC classification:
  • 659.2 22
LOC classification:
  • HD59 .D558 2010
Summary: Describes how to create powerful campaigns and expand public relations by integrating traditional media with twenty-first-century Web-based communications.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 659.2 DI AM (Browse shelf(Opens below)) Available T0040609

Includes bibliographical references (p. 225-226) and index.

Publisher's Weekly, February 2010.

Publisher's Weekly.

Describes how to create powerful campaigns and expand public relations by integrating traditional media with twenty-first-century Web-based communications.

Adult Follett Library Resources.

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