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Marketing management strategies / O.C. Ferrell; Michael D Hartline.

By: Contributor(s): Material type: TextTextPublication details: Australia ; United States : South-Western, Cengage Learning, 2011.Edition: 5th edDescription: xxii, 746 p. : ill. ; 26 cmISBN:
  • 9780538467445
Subject(s): Summary: Intends to teach students to think and act like marketers. This title offers a practical approach to analyze, plan, and implement marketing strategies - helping students learn to develop a customer-oriented market strategy and market plan.
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Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.8 FE MA (Browse shelf(Opens below)) Available T0046483

Intends to teach students to think and act like marketers. This title offers a practical approach to analyze, plan, and implement marketing strategies - helping students learn to develop a customer-oriented market strategy and market plan.

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