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Brands laid bare : using market research for evidence-based brand management / Kevin Ford.

By: Material type: TextTextPublication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2005.Description: viii, 158 p. : ill ; 24 cmISBN:
  • 0470012838
Subject(s): DDC classification:
  • 658.8/27 22
LOC classification:
  • HD69.B7 F67 2005
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.827 FO BR (Browse shelf(Opens below)) Available T0023995

Includes index.

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