Brands laid bare : using market research for evidence-based brand management / Kevin Ford.
Material type: TextPublication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2005.Description: viii, 158 p. : ill ; 24 cmISBN:- 0470012838
- 658.8/27 22
- HD69.B7 F67 2005
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.827 FO BR (Browse shelf(Opens below)) | Available | T0023995 |
Includes index.
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