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Marketing in the age of Google : your online strategy is your business strategy / Vanessa Fox.

By: Material type: TextTextPublication details: Hoboken, NJ : Wiley, c2010.Description: xiv, 242 p. : ill ; 24 cmISBN:
  • 9780470537190 (trade)
  • 0470537191
Subject(s): DDC classification:
  • 658.8/72 22
LOC classification:
  • HF5415.1265 .F678 2010
Contents:
How search has changed your business -- How to use search data to improve your business and product strategy -- How we search -- Building searcher personas : opening the door to the crowd of customers you've been keeping out -- How search engines work -- Implementing an effective search strategy -- Working with developers : how to turn business strategy into tech speak -- How to cut through the data and get the actionable metrics you need -- Social media and search -- What's next? : beyond Google and 10 blue links.
Summary: Examines how businesses can improve their marketing by focusing on organic, or non-paid, results through online search engines, covering topics such as how people search, how search engines work, and how to take advantage of social media sites.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.872 FO MA (Browse shelf(Opens below)) Available T0040798

Includes bibliographical references (p. 219-232) and index.

How search has changed your business -- How to use search data to improve your business and product strategy -- How we search -- Building searcher personas : opening the door to the crowd of customers you've been keeping out -- How search engines work -- Implementing an effective search strategy -- Working with developers : how to turn business strategy into tech speak -- How to cut through the data and get the actionable metrics you need -- Social media and search -- What's next? : beyond Google and 10 blue links.

Examines how businesses can improve their marketing by focusing on organic, or non-paid, results through online search engines, covering topics such as how people search, how search engines work, and how to take advantage of social media sites.

Adult Follett Library Resources.

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