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Everything I know about marketing I learned from Google / Aaron Goldman.

By: Material type: TextTextPublication details: New York : McGraw-Hill, c2011.Description: x, 341 p. : ill ; 24 cmISBN:
  • 9780071742894 (trade)
  • 0071742891
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415.1265 .G64 2011
Contents:
Relevancy rules -- Tap the wisdom of crowds -- Keep it simple, stupid -- Mindset matters -- Be where your audience is -- Don't interrupt -- Act like content -- Test everything -- Track everything -- Let the data decide -- Brands can be answers -- Your unique selling proposition is critical -- Your competition is broader than you think -- You can learn a lot from a query -- Sex sells -- Altruism sells -- Show off your assets -- The more shelf space, the better -- Make your company a great story -- Don't rely on search engine marketing alone -- Future-proofing.
Summary: Offers twenty lessons about effective marketing based on the strategies that have launched Google into the successful business it is today, and includes case studies featuring brands that have integrated lessons from Google into their own marketing strategy.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.8 GO EV (Browse shelf(Opens below)) Available T0041361
REGULAR University of Wollongong in Dubai Main Collection 658.8 GO EV (Browse shelf(Opens below)) Available T0040612

Includes index.

Relevancy rules -- Tap the wisdom of crowds -- Keep it simple, stupid -- Mindset matters -- Be where your audience is -- Don't interrupt -- Act like content -- Test everything -- Track everything -- Let the data decide -- Brands can be answers -- Your unique selling proposition is critical -- Your competition is broader than you think -- You can learn a lot from a query -- Sex sells -- Altruism sells -- Show off your assets -- The more shelf space, the better -- Make your company a great story -- Don't rely on search engine marketing alone -- Future-proofing.

Library Journal, October 2010.

Library Journal.

Offers twenty lessons about effective marketing based on the strategies that have launched Google into the successful business it is today, and includes case studies featuring brands that have integrated lessons from Google into their own marketing strategy.

Adult Follett Library Resources.

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