Amazon cover image
Image from Amazon.com

Marketing, sales and customer management (MSC) : an integrated overall B2B management approach Richard Hofmaier

By: Material type: TextTextPublication details: Munich : De Gruyter Oldenbourg, c2015.Description: ix, 251 p. : ill. ; 25 cmISBN:
  • 978-3110410259
Subject(s): Summary: This work concisely presents methods for integrated marketing, sales, and customer management, and is orientated to practice and implementation. It sketches a modern and forward-looking marketing approach for domestic as well as international small, mid-sized, and large firms in the B2B market.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.812 HO MA (Browse shelf(Opens below)) Available T0018947

This work concisely presents methods for integrated marketing, sales, and customer management, and is orientated to practice and implementation. It sketches a modern and forward-looking marketing approach for domestic as well as international small, mid-sized, and large firms in the B2B market.

There are no comments on this title.

to post a comment.