We know what you want : how they change your mind / Martin Howard.
Material type:
TextPublication details: New York : Disinformation, c2005.Description: 191 p. : ill ; 19 cmISBN: - 9781932857054 (pbk.)
- 1932857052 (pbk. : alk. paper)
- Subtitle on cover: Secret tactics that influence what you buy, think and believe
- Subliminal advertising -- Case studies
- Subliminal projection -- Case studies
- Persuasion (Psychology) -- Case studies
- Manipulative behavior -- Case studies
- Mass media -- Influence -- Case studies
- Marketing -- Psychological aspects -- Case studies
- Advertising -- Case studies
- Persuasion (Psychology) -- Case studies
- Mass media -- Influence -- Case studies
- Marketing -- Psychological aspects -- Case studies
- 659.101/9 22
- HF5827.9 .H68 2005
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.1019 HO WE (Browse shelf(Opens below)) | Available | T0032717 |
Intended as a companion-workbook to illustrate the ideas found in Douglas Rushkoff's Coercion : why we listen to what "they" say (1999).
Explains the subliminal and manipulative marketing tactics used by corporations and governments to influence consumers, discussing the retail industry, supermarkets, medical professionals, rock concerts, mass meetings, sporting events, and more.
Adult Follett Library Resources.
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