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Naked conversations : how blogs are changing the way businesses talk with customers / Robert Scoble and Shel Israel.

By: Contributor(s): Material type: TextTextPublication details: Hoboken, NJ : Wiley, c2006.Description: x, 251 p ; 24 cmISBN:
  • 9780471747192 (trade)
  • 047174719X (trade)
Other title:
  • How blogs are changing the way businesses talk with customers
Subject(s): DDC classification:
  • 659.2 22
LOC classification:
  • TK5105.8884 .S26 2006
Other classification:
  • 85.40
Contents:
Souls of the Borg -- Everything never changes -- Word of mouth on steroids -- Direct access -- Little companies, long reach -- Consultants who get it -- Survival of the publicists -- Blogs and national cultures -- Thorns in the roses -- Doing it wrong -- Doing it right -- How not to get dooced -- Blogging in a crisis -- Emerging technology -- The conversational era.
Summary: Explores how blogging is changing the way businesses interact with their customers, giving people immediate access to a real person instead of a computerized system, and explains how businesses of all sizes can benefit from blogging and how failing to use blogs properly can damage their businesses.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 659.2 SC NA (Browse shelf(Opens below)) Available T0031475

Includes bibliographical references and indexes.

Souls of the Borg -- Everything never changes -- Word of mouth on steroids -- Direct access -- Little companies, long reach -- Consultants who get it -- Survival of the publicists -- Blogs and national cultures -- Thorns in the roses -- Doing it wrong -- Doing it right -- How not to get dooced -- Blogging in a crisis -- Emerging technology -- The conversational era.

Explores how blogging is changing the way businesses interact with their customers, giving people immediate access to a real person instead of a computerized system, and explains how businesses of all sizes can benefit from blogging and how failing to use blogs properly can damage their businesses.

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