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Imaging in advertising : verbal and visual codes of commerce / Fern L. Johnson.

By: Material type: TextTextPublication details: New York : Routledge, 2008.Description: xv, 251 p. : ill ; 23 cmISBN:
  • 9780415978811
  • 0415978815
  • 9780415978828 (pbk.)
  • 0415978823 (pbk.)
Subject(s): DDC classification:
  • 659.1/042 22
LOC classification:
  • HF5821 .J64 2008
Other classification:
  • 05.31
Contents:
Advertising images and discourse -- Smoke and mirrors: circulating racial images in cigarette advertising -- Keeping race in place: multicultural visions and voices in teen advertising -- Different tropes for different folks: advertising and face-fixing -- Madison Avenue meets Silicon Valley: technology imprints on advertising -- From Barbie to BudTV: advertising in the fifth frame.
Summary: Explores how images used in advertising influence how people live their lives, discusses how verbal and visual images work together in advertising, and presents case studies profiling important advertising images.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 659.1042 JO IM (Browse shelf(Opens below)) Available T0041397

Includes bibliographical references (p. [236]-244) and index.

Advertising images and discourse -- Smoke and mirrors: circulating racial images in cigarette advertising -- Keeping race in place: multicultural visions and voices in teen advertising -- Different tropes for different folks: advertising and face-fixing -- Madison Avenue meets Silicon Valley: technology imprints on advertising -- From Barbie to BudTV: advertising in the fifth frame.

Explores how images used in advertising influence how people live their lives, discusses how verbal and visual images work together in advertising, and presents case studies profiling important advertising images.

Adult Follett Library Resources.

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