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Kellogg on marketing / The Marketing faculty of The Kellogg school of management, Edited by Alice M. Tybout, Bobby J. Calder. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, 2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 KE LL.

2.
Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, c2005
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 KE LL.

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