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Marketing : essential principles, new realities / Jonathan Groucutt, Peter Leadley, Patrick Forsyth.

By: Contributor(s): Material type: TextTextPublication details: London ; Sterling, VA : Kogan Page, 2004.Description: xviii, 540 p. : ill ; 25 cmISBN:
  • 0749441143
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415 .G766 2004
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.8 GR MA (Browse shelf(Opens below)) Available T0025342

Includes bibliographical references (p. [521]-530) and index.

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