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The story factor : secrets of influence from the art of storytelling Annette Simmons ; foreword by Doug Lipman

By: Contributor(s): Material type: TextTextPublication details: New York : Basic Books, c2006.Description: xx, 299 p. ; 22 cmISBN:
  • 978-0465078073
Other title:
  • Subtitle from cover: Inspiration, influence, and persuasion through the art of storytelling
Subject(s): DDC classification:
  • 808.543024658 22
LOC classification:
  • HF5718 .S56 2006
Contents:
The six stories you need to know how to tell -- What is story? -- What story can do that facts can't -- How to tell a good story -- The psychology of story's influence -- Sound bite or epic? -- Influencing the unwilling, unconcerned, or unmotivated -- Storylistening as a tool of influence -- Storyteller dos and don'ts -- The life of a storyteller -- Story thinking as a skill -- Case study: testing the "six stories you need to tell" in real life - sunrise stories -- Resources -- Storytelling in action.
Summary: The new material for this revised edition offers an expanded case study of storytelling in action that focuses on one of Simmons's success stories. Over one hundred stories drawn from the front lines of business and government, as well as myths, fables, and parables from around the world, illustrate how story can be used to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives can't. These stories, combined with practical storytelling techniques show anyone how to become a more effective communicator. From "who I am" to "I-know-what-you're thinking," Simmons identifies the six stories you need to know how to tell and demonstrates how they can be applied. This revised edition offers a guide to using storytelling in specific business circumstances, including corporate reorganizations, layoffs, and diversity issues.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 808.543024658 SI ST (Browse shelf(Opens below)) Available T0054075

Includes bibliographical references (p. 287-290) and index.

The six stories you need to know how to tell -- What is story? -- What story can do that facts can't -- How to tell a good story -- The psychology of story's influence -- Sound bite or epic? -- Influencing the unwilling, unconcerned, or unmotivated -- Storylistening as a tool of influence -- Storyteller dos and don'ts -- The life of a storyteller -- Story thinking as a skill -- Case study: testing the "six stories you need to tell" in real life - sunrise stories -- Resources -- Storytelling in action.

The new material for this revised edition offers an expanded case study of storytelling in action that focuses on one of Simmons's success stories. Over one hundred stories drawn from the front lines of business and government, as well as myths, fables, and parables from around the world, illustrate how story can be used to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives can't. These stories, combined with practical storytelling techniques show anyone how to become a more effective communicator. From "who I am" to "I-know-what-you're thinking," Simmons identifies the six stories you need to know how to tell and demonstrates how they can be applied. This revised edition offers a guide to using storytelling in specific business circumstances, including corporate reorganizations, layoffs, and diversity issues.

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