Eating the big fish : how challenger brands can compete against brand leaders / Adam Morgan.
Material type: TextPublication details: Hoboken, N.J. : Wiley, c2009.Edition: 2nd ed., Rev. & expandedDescription: 336 p. : ill ; 24 cmISBN:- 9780470238271 (trade)
- 0470238275
- 658.8/27 22
- HF5415.15 .M67 2009
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.827 MO EA (Browse shelf(Opens below)) | Available | T0041365 | ||
REGULAR | University of Wollongong in Dubai Main Collection | 658.827 MO EA (Browse shelf(Opens below)) | Available | T0041366 |
Includes bibliographical references (p. 315-319) and index.
Provides strategies to help start-up brands increase their profile and profitability against larger competitors in the marketplace; and includes easy-to-follow examples.
Adult Follett Library Resources.
MARK940
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