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Eating the big fish : how challenger brands can compete against brand leaders / Adam Morgan.

By: Material type: TextTextPublication details: Hoboken, N.J. : Wiley, c2009.Edition: 2nd ed., Rev. & expandedDescription: 336 p. : ill ; 24 cmISBN:
  • 9780470238271 (trade)
  • 0470238275
Subject(s): DDC classification:
  • 658.8/27 22
LOC classification:
  • HF5415.15 .M67 2009
Summary: Provides strategies to help start-up brands increase their profile and profitability against larger competitors in the marketplace; and includes easy-to-follow examples.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.827 MO EA (Browse shelf(Opens below)) Available T0041365
REGULAR University of Wollongong in Dubai Main Collection 658.827 MO EA (Browse shelf(Opens below)) Available T0041366

Includes bibliographical references (p. 315-319) and index.

Provides strategies to help start-up brands increase their profile and profitability against larger competitors in the marketplace; and includes easy-to-follow examples.

Adult Follett Library Resources.

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