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Brand turnaround : how brands gone bad returned to glory--and the seven game changers that made the difference / Karen Post.

By: Material type: TextTextPublication details: New York : McGraw-Hill, c2012.Description: xxiv, 262 p. ; 24 cmISBN:
  • 9780071775281 (trade : alk. paper)
  • 0071775285 (trade : alk. paper)
Subject(s): DDC classification:
  • 658.8/27 23
LOC classification:
  • HD69.B7 P647 2012
Contents:
It's a brand new game -- Mission possible : brands can turn around -- The warning is on the label and the clock is ticking -- Chains hold you hostage : change can set you free -- Seven game changers that made the difference -- Game changer 1: Take responsibility -- Game changer 2: Never give up -- Game changer 3: Lead strong -- Game changer 4: Stay relevant -- Game changer 5: Keep improving -- Game changer 6: Build equity -- Game changer 7: Own your distinction.
Summary: Reveals how brands on the brink of destruction bounced back, and provides valuable lessons for anyone tasked with reviving a brand.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.827 PO BR (Browse shelf(Opens below)) Available T0045555

Reveals how brands on the brink of destruction bounced back, and provides valuable lessons for anyone tasked with reviving a brand.

Includes bibliographical references (p. 229-247) and indexes.

It's a brand new game -- Mission possible : brands can turn around -- The warning is on the label and the clock is ticking -- Chains hold you hostage : change can set you free -- Seven game changers that made the difference -- Game changer 1: Take responsibility -- Game changer 2: Never give up -- Game changer 3: Lead strong -- Game changer 4: Stay relevant -- Game changer 5: Keep improving -- Game changer 6: Build equity -- Game changer 7: Own your distinction.

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