Serial innovators : how individuals create and deliver breakthrough innovations in mature firms Abbie Griffin, Raymond L. Price, Bruce A. Vojak

This book helps readers to better understand, emulate, enable, support, and manage serial innovators--individuals who create multiple breakthrough products that result in large revenue and profit streams, primarily for existing organizations.

Introduction : serial innovators and why they matter -- Breakthrough innovation in existing organizations -- The processes by which serial innovators innovate -- Customer engagement for breakthrough innovation -- Navigating the politics of breakthrough innovation -- Characteristics of serial innovators -- Identifying and developing serial innovators -- Managing serial innovators for impact -- Love letters to our customers : serial innovators, potential serial innovators, and all those with and for whom they work.