Opportunity-centred entrepreneurship David Rae
Material type: TextPublication details: London : Palgrave Macmillan, c2015.Edition: 2nd edDescription: xv, 282 p. : ill. ; 25 cmISBN:- 9780230275188
- Entrepreneurship
- 658.4/21 23
- HB615 .R33 2015
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.421 RA OP (Browse shelf(Opens below)) | Available | T0017818 |
Revised edition of the author's Entrepreneurship : from opportunity to action, published in 2007.
Opportunity-Centred Entrepreneurship connects theory and practice in a whole new way. Other entrepreneurship texts are primarily research and theory oriented, and simply tack on real-world examples, while this book offers a stronger practical approach. It focuses on learning for, rather than about enterprise.
PART I: PERSONAL ENTERPRISE 1. Opportunity-centred Entrepreneurship 2. Personal Enterprise: Connecting Opportunities and Personal Goals PART II: CREATING AND EXPLORING OPPORTUNITIES 3. Creating and recognising opportunities 4. opportunity exploration and assessment PART III: PLANNING AND DEVELOPING OPPORTUNITIES 5. Planning to Realise Opportunities 6. Developing the Opportunity PART IV: ACTING ON OPPORTUNITIES 7. Enactment: Making Opportunities Happen 8. Putting it into Practice: Where do we go from here? Toolkit: 1. Entrepreneurial and Managerial Capabilities 2. Career Plan 3. Opportunity Assessment Profile 4. Venture Planning Template 5. Finance Planner.
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