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1.
Customer relationship management : concept, strategy, and tools / V. Kumar, Werner J. Reinartz. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken, N.J. : Wiley, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8120285574 KU CU.

2.
Customer relationship management : a database approach / V. Kumar, Werner J. Reinartz. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken, N.J. : Wiley, c2006
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8120285574 KU CU.

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