Pricing perspectives : marketing and management implications of new theories and applications / edited by Sandra Rothenberger and Florian Siems.

Contributor(s):

Material type: Text

TextPublication details: Houndmills, Basingstoke, Hampshire [England] ; New York : Palgrave Macmillan, 2008.Description: xv, 230 p. : ill ; 23 cmISBN:

9780230207226 (alk. paper)
0230207227 (alk. paper)

Subject(s):

Pricing

DDC classification:

658.8/16 22

LOC classification:

HF5416.5 .P736 2008

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
REGULAR	University of Wollongong in Dubai Main Collection	658.816 PR IC (Browse shelf(Opens below))	Available		T0036162

"Highlights many of the new perspectives and developments in pricing presented and discussed during the [1st European Pricing and Marketing Conference ]"--Intro.

Includes bibliographical references and indexes.

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