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Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships / Paul Gillin, Eric Schwartzman.

By: Contributor(s): Material type: TextTextPublication details: Hoboken, NJ : Wiley, c2011.Description: xxii, 250 p. : ill. ; 24 cmISBN:
  • 9780470639337 (trade)
  • 0470639334
Subject(s): DDC classification:
  • 658.8/72 22
LOC classification:
  • HF5415.1265 .G554 2011
Online resources: Summary: Offers step-by-step guidance for building and executing a social marketing strategy that addresses the unique needs of business customers, focusing on the importance of building strong business-to-business relationships.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.872 GI SO (Browse shelf(Opens below)) Available T0043494

Offers step-by-step guidance for building and executing a social marketing strategy that addresses the unique needs of business customers, focusing on the importance of building strong business-to-business relationships.

Includes bibliographical references (p. 238-240) and index.

Adult Follett Library Resources.

Adult.

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