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BRANDchild : remarkable insights into the minds of today's global kids and their relationships with brands / Martin Lindstrom with Patricia B. Seybold.

By: Contributor(s): Material type: TextTextPublication details: London ; Sterling, VA : Kogan Page, 2003.Description: xxviii, 316 p. : ill. (some col.), map ; 24 cmISBN:
  • 0749438673 (hardcover)
Other title:
  • BRAND child
Subject(s): DDC classification:
  • 658.8/34/083 21
LOC classification:
  • HD69.B7 L55 2003
Summary: Examines the factors that drive the attraction of "tweens" (children aged 8-14) to particular brand names, discussing marketing strategies and including over fifty case studies.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.834083 LI BR (Browse shelf(Opens below)) Available T0019683

"Millward Brown.".

"Squib.".

"AFA.".

Includes index.

Booklist.

Choice.

Reference and Research Book News.

Examines the factors that drive the attraction of "tweens" (children aged 8-14) to particular brand names, discussing marketing strategies and including over fifty case studies.

Adult Follett Library Resources.

Refresher Course

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