BRANDchild : remarkable insights into the minds of today's global kids and their relationships with brands / Martin Lindstrom with Patricia B. Seybold.
Material type: TextPublication details: London ; Sterling, VA : Kogan Page, 2003.Description: xxviii, 316 p. : ill. (some col.), map ; 24 cmISBN:- 0749438673 (hardcover)
- BRAND child
- 658.8/34/083 21
- HD69.B7 L55 2003
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.834083 LI BR (Browse shelf(Opens below)) | Available | T0019683 |
"Millward Brown.".
"Squib.".
"AFA.".
Includes index.
Booklist.
Choice.
Reference and Research Book News.
Examines the factors that drive the attraction of "tweens" (children aged 8-14) to particular brand names, discussing marketing strategies and including over fifty case studies.
Adult Follett Library Resources.
Refresher Course
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