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Pricing perspectives : marketing and management implications of new theories and applications / edited by Sandra Rothenberger and Florian Siems.

Contributor(s): Material type: TextTextPublication details: Houndmills, Basingstoke, Hampshire [England] ; New York : Palgrave Macmillan, 2008.Description: xv, 230 p. : ill ; 23 cmISBN:
  • 9780230207226 (alk. paper)
  • 0230207227 (alk. paper)
Subject(s): DDC classification:
  • 658.8/16 22
LOC classification:
  • HF5416.5 .P736 2008
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.816 PR IC (Browse shelf(Opens below)) Available T0036162

"Highlights many of the new perspectives and developments in pricing presented and discussed during the [1st European Pricing and Marketing Conference ]"--Intro.

Includes bibliographical references and indexes.

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