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Selling in a new market space : getting customers to buy your innovative and disruptive products / Brian G. Burns and Tom U. Snyder.

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill, c2010.Description: vi, 232 p. : ill ; 24 cmISBN:
  • 9780071636100 (alk. paper)
  • 0071636102 (alk. paper)
Subject(s): DDC classification:
  • 658.85 22
LOC classification:
  • HF5438.25 .B87 2010
Contents:
Selling in a new market space -- The innovative and disruptive market space -- Creating and building the vision -- The natural laws of selling innovation -- The selling-in-a-new-market skill set -- Creating the sales process map for selling in a new market -- The first sales call -- The technical sale -- The business sale -- New market selling strategies -- The new market sales matrixes -- When the maverick seller needs to move on.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.85 BU SE (Browse shelf(Opens below)) Available T0040615

Includes bibliographical references and index.

Selling in a new market space -- The innovative and disruptive market space -- Creating and building the vision -- The natural laws of selling innovation -- The selling-in-a-new-market skill set -- Creating the sales process map for selling in a new market -- The first sales call -- The technical sale -- The business sale -- New market selling strategies -- The new market sales matrixes -- When the maverick seller needs to move on.

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