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Does it work? : 10 principles for delivering true business value in digital marketing Shane Atchison, Jason Burby, Foreword by Sir Martin Sorrell, CEO, WPP by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 AT DO.

2.
Campaigns that shook the world : the evolution of public relations Danny Rogers ; with a foreword by Martin Sorrell by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.113 RO CA.

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