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Ads to icons : how advertising succeeds in a multimedia age / Paul Springer.

By: Material type: TextTextPublication details: London ; Philadelphia : Kogan Page, c2009.Description: xv, 343 p. : ill ; 25 cmISBN:
  • 9780749449360
  • 0749449365
Subject(s): DDC classification:
  • 659.1/13 22
LOC classification:
  • HF5823 .S76 2007
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 659.113 SP AD (Browse shelf(Opens below)) Available T0044884
REGULAR University of Wollongong in Dubai Main Collection 659.113 SP AD (Browse shelf(Opens below)) Available T0031437

Includes bibliographical references (p. [363]-367) and index.

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