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Careers in marketing / Lila Stair and Leslie Stair.

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill, c2009.Edition: 4th edDescription: xiii, 200 p. : ill ; 24 cmISBN:
  • 9780071493123 (pbk.)
  • 9780329850081 (Follett bdg.)
  • 0071493123
  • 0329850083
Subject(s): DDC classification:
  • 658.8/0023/73 22
LOC classification:
  • HF5415.122 .S72 2009
Summary: Provides an overview of the marketing field, and looks at career opportunities in marketing research, product development, advertising and sales promotion, public relations, marketing management, consulting, and sales, with information on salaries, work culture, educational requirements, and interviewing.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.8002373 ST CA (Browse shelf(Opens below)) Available T0040794

Provides an overview of the marketing field, and looks at career opportunities in marketing research, product development, advertising and sales promotion, public relations, marketing management, consulting, and sales, with information on salaries, work culture, educational requirements, and interviewing.

Young Adult Follett Library Resources.

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