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1.
Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland. by
Edition: Rev. 3rd international ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Crows Nest, NSW, Australia : Allen & Unwin, 2008
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 659.1019 SU AD, ...

2.
Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland and Alice K. Sylvester. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: St. Leonards, NSW : Allen & Unwin, 2000
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 659.1019 SU AD, ...

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