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The McGraw-Hill 36-hour course : online marketing / Lorrie Thomas.

By: Material type: TextTextPublication details: New York : McGraw-Hill, c2011.Description: xiv, 256 p. : ill. ; 23 cmISBN:
  • 9780071743860 (pbk. : alk. paper)
  • 0071743863 (pbk. : alk. paper)
Other title:
  • McGraw-Hill thirty-six hour course
  • Online marketing
Subject(s): DDC classification:
  • 658.8/72 22
LOC classification:
  • HF5415.1265 .T52 2011
Contents:
Building a web marketing foundation -- Planning the web site -- Building a web site -- Content marketing -- Blogging -- Social media marketing -- Web analytics -- Search engine optimization -- SEM/online advertising -- Email marketing -- Online public relations -- Managing multi-tasking web marketing.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.872 TH MC (Browse shelf(Opens below)) Available T0043965

Includes index.

Building a web marketing foundation -- Planning the web site -- Building a web site -- Content marketing -- Blogging -- Social media marketing -- Web analytics -- Search engine optimization -- SEM/online advertising -- Email marketing -- Online public relations -- Managing multi-tasking web marketing.

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