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	1.	Winning at innovation : the A-to-F model Fernando Trías de Bes, Philip Kotler by Trías de Bes, Fernando Kotler, Philip Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hampshire : Palgrave Macmillan, c2015 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.514 TR WI.
	2.	Lateral marketing : new techniques for finding breakthrough ideas / Philip Kotler, Fernando Trias de Bes. by Kotler, Philip Trias de Bes, Fernando, 1967- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, NJ : Wiley, 2003 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 KO LA.

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