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Results of search for 'au:"Trias de Bes, Fernando,"'
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Kotler, Philip
(2)
Trias de Bes, Fernan...
(1)
Trías de Bes, Fernan...
(1)
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REGULAR
(2)
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Main Collection
(2)
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Marketing
(1)
Technological innova...
(1)
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1.
Winning at innovation : the A-to-F model
Fernando Trías de Bes, Philip Kotler
by
Trías de Bes, Fernando
Kotler, Philip
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publication details:
Hampshire :
Palgrave Macmillan,
c2015
Availability:
Items available for loan:
University of Wollongong in Dubai
(1)
Call number:
658.514 TR WI
.
2.
Lateral marketing : new techniques for finding breakthrough ideas /
Philip Kotler, Fernando Trias de Bes.
by
Kotler, Philip
Trias de Bes, Fernando
, 1967-
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publication details:
Hoboken, NJ :
Wiley,
2003
Availability:
Items available for loan:
University of Wollongong in Dubai
(1)
Call number:
658.8 KO LA
.
Pages