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1.
Big brands, big trouble : lessons learned the hard way / Jack Trout. by
Material type: Text Text
Publication details: New York : John Wiley & Sons, c2001
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 TR BI, ...

2.
Positioning : the battle for your mind / Al Ries, Jack Trout. by
Material type: Text Text
Publication details: New York ; London : McGraw-Hill, c2001
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 RI PO.

3.
The 22 immutable laws of marketing : violate them at your own risk / Al Ries and Jack Trout. by
Edition: 1st pbk. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : HarperBusiness, 1994, c1993
Other title:
  • Twenty-two immutable laws of marketing
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 RI TW.

4.
The 22 immutable laws of marketing / Al Ries and Jack Trout. by
Material type: Text Text; Format: regular print
Publication details: London : HarperCollins Business, 1994
Other title:
  • The twenty-two immutable laws of marketing
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 RI TW.

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