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Services marketing management : an international perspective / by Kans Kasper, Piet van Helsdingen, Wouter De Vries, Jr.

By: Contributor(s): Material type: TextTextPublication details: Chichester ; New York : Wiley, c1999.Description: xviii, 750 p. : ill. (some col.), map ; 25 cmISBN:
  • 0471984906 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 658.8 21
LOC classification:
  • HD9980.5 .K375 1999
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.8 KA SE (Browse shelf(Opens below)) Available T0020362

Includes bibliographical references (p. 726-739) and index.

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