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Hello, my name is awesome : how to create brand names that stick Alexandra Watkins

By: Material type: TextTextPublication details: San Francisco : Berrett-Koehler Publishers, c2014.Description: x, 98 p. : ill. ; 22 cmISBN:
  • 9781626561861
Subject(s): DDC classification:
  • 658.8/27 23
LOC classification:
  • HF5415.1255 .W38 2014
Other classification:
  • BUS000000
Summary: "Naming a business or product has always been challenging--and sometimes costly--for entrepreneurs and inventors, but it's one of the most important decisions they have to make. Alexandra Watkins presents a foolproof model that anyone can use to create and evaluate brand names like a pro"-- Provided by publisher.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.827 WA HE (Browse shelf(Opens below)) Available T0053212

Includes index.

"Naming a business or product has always been challenging--and sometimes costly--for entrepreneurs and inventors, but it's one of the most important decisions they have to make. Alexandra Watkins presents a foolproof model that anyone can use to create and evaluate brand names like a pro"-- Provided by publisher.

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