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Social marketing : good intentions / Cynthia M. Webster ... [et al.].

By: Contributor(s): Material type: TextTextPublisher: Victoria : Tilde Publishing and Distribution, c2014Edition: 1st edDescription: viii, 192 p. : ill. ; 25 cmContent type:
  • text
  • still image
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780734611321
Subject(s): DDC classification:
  • 658.8 23
LOC classification:
  • HF5414 .S
Contents:
Part I: Setting the scene: good reasons for bheaviur change -- Chapter 1. Overconsumption and the pursuit of pleasure -- Part II. Live long and prosper: health and wellbeing -- Chapter 2. Battle of the bulge -- Part III. Beauty is in the eyes of the beholder; power and perception -- Chapter 3. Blue eyes/brown eyes: the globalisation of beauty or betrayal? -- Part IV. Life in the fast lane: addictions and risky business -- Part V. Back to basics: environment and sustainable living -- Chapter 4: What a waste: recycling, littering, industrial and commercial waste.
Summary: Examines current social, environmental, health and safety issues affecting individuals and their communities. It provides a critical look at the barriers and challenges to behaviour change. It has been written in an investigative manner for advanced undergraduate students and first year postgraduate students who intend to pursue careers in the public sector in community health and environmental sustainability.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.8 WE SO (Browse shelf(Opens below)) Available T0027964

Includes bibliographical references.

Examines current social, environmental, health and safety issues affecting individuals and their communities. It provides a critical look at the barriers and challenges to behaviour change. It has been written in an investigative manner for advanced undergraduate students and first year postgraduate students who intend to pursue careers in the public sector in community health and environmental sustainability.

Part I: Setting the scene: good reasons for bheaviur change -- Chapter 1. Overconsumption and the pursuit of pleasure -- Part II. Live long and prosper: health and wellbeing -- Chapter 2. Battle of the bulge -- Part III. Beauty is in the eyes of the beholder; power and perception -- Chapter 3. Blue eyes/brown eyes: the globalisation of beauty or betrayal? -- Part IV. Life in the fast lane: addictions and risky business -- Part V. Back to basics: environment and sustainable living -- Chapter 4: What a waste: recycling, littering, industrial and commercial waste.

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