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Second stage entrepreneurship : ten proven strategies for driving aggressive growth / Daniel J. Weinfurter.

By: Material type: TextTextPublication details: New York : Palgrave Macmillan, c2013.Description: xiv, 210 p. : ill. ; 26 cmISBN:
  • 9781137302588 (alk. paper)
Subject(s): DDC classification:
  • 658.4/012 23
LOC classification:
  • HD30.28 .W3755 2013
Contents:
Foreword / by Gary Loveman, Chairman and CEO of Caesar's Entertainment -- Introduction -- Grow or die -- New capital sources -- Install a board of directors -- "Create, don't compete" -- Hiring smart! -- The new model for selling -- Managing beyond metrics -- Growth marketing -- The total customer experience -- Culture matters -- The keys to effective leadership -- Appendix: Exit strategy : moving on.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.4012 WE SE (Browse shelf(Opens below)) Available T0023554

Foreword / by Gary Loveman, Chairman and CEO of Caesar's Entertainment -- Introduction -- Grow or die -- New capital sources -- Install a board of directors -- "Create, don't compete" -- Hiring smart! -- The new model for selling -- Managing beyond metrics -- Growth marketing -- The total customer experience -- Culture matters -- The keys to effective leadership -- Appendix: Exit strategy : moving on.

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