Amazon cover image
Image from Amazon.com

The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing / Alison Williams & Roddy Mullin.

By: Contributor(s): Material type: TextTextPublication details: London ; Philadelphia : Kogan Page, 2008.Description: xxv, 241 p. : ill ; 24 cmISBN:
  • 9780749450250 (trade)
  • 0749450258 (trade)
Other title:
  • Field marketing
Subject(s): DDC classification:
  • 658.8/72 22
LOC classification:
  • HF5415.126 .W55 2008
Summary: Introduces concepts and strategies for field marketing; discussing techniques used for sales, merchandising, auditing, sampling, demonstrating, experimental marketing, events, road shows, mystery calling, shopping, and more; and providing guidance to choose field marketing activities with instructions to implement them.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.872 WI HA (Browse shelf(Opens below)) Available T0035758

Includes bibliographical references (p. [237]) and index.

Introduces concepts and strategies for field marketing; discussing techniques used for sales, merchandising, auditing, sampling, demonstrating, experimental marketing, events, road shows, mystery calling, shopping, and more; and providing guidance to choose field marketing activities with instructions to implement them.

Adult Follett Library Resources.

There are no comments on this title.

to post a comment.