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Consumers / Eric Arnould, Linda Price, George Zinkhan.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill/Irwin, c2004.Edition: 2nd edDescription: xxv, 845, [22] p. : col. ill ; 27 cmISBN:
  • 0072537140 (alk. paper)
  • 0071214267 (international : alk. paper)
Subject(s): DDC classification:
  • 658.8/342 21
LOC classification:
  • HF5415.32 .A76 2004
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.8342 AR CO (Browse shelf(Opens below)) Available T0022159

Includes bibliographical references and indexes.

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