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	1.	How McGruff and the crying Indian changed America : a history of iconic Ad Council campaigns / Wendy Melillo by Melillo, Wendy Material type: Text; Format: print ; Literary form: Not fiction Publication details: Washington, DC : Smithsonian Books, c2013 Other title: How McGruff & the crying Indian changed America Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1936173 ME HO.
	2.	Soap, sex, and cigarettes : a cultural history of American advertising / Juliann Sivulka. by Sivulka, Juliann Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Australia ; Boston, MA : Wadsworth, Cengage Learning, c2012 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 SI SO.
	3.	The king of Madison Avenue : David Ogilvy and the making of modern advertising / Kenneth Roman. by Roman, Kenneth Material type: Text; Format: regular print Publication details: New York : Palgrave Macmillan, 2009 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.092 RO KI.

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