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	1.	Global brand management : a guide to developing, building & managing an international brand Laurence Minsky, Ilan Geva by Minsky, Laurence Geva, Ilan Material type: Text Publication details: London : KoganPage, 2019 Online resources: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.049 MI GL.
	2.	Best practice cases in branding : lessons from the world's strongest brands Kevin Lane Keller by Keller, Kevin Lane, 1956- Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, NJ : Pearson/Prentice-Hall, c2008 Other title: Lessons from the world's strongest brands Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.872 KE BE, ... Not available: University of Wollongong in Dubai: Checked out (1).
	3.	Ethical chic : the inside story of the companies we think we love / Fran Hawthorne. by Hawthorne, Fran Material type: Text Publication details: Boston : Beacon Press, c2012 Online resources: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 174.4 HA ET.
	4.	Wordcraft : the art of turning little words into big business / Alex Frankel. by Frankel, Alex Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Crown Publishers, c2004 Other title: Word craft Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 FR WO.
	5.	Brand it like Beckham : the story of how brand Beckham was built / Andy Milligan. by Milligan, Andy Edition: Rev. ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Singapore ; London : Marshall Cavendish Business, 2010 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827092 MI BR.
	6.	How they started : global brands : how 21 good ideas became great global businesses / Edited by David Lester. by Lester, David [Editor.] Material type: Text Publication details: Richmond : Crimson, 2008 Other title: How they started : global brands : how twenty one good ideas became great global businesses Online resources: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 338.7 HO WT.
	7.	Pop : truth and power at the Coca-Cola Company / Constance L. Hays. by Hays, Constance L Material type: Text Publication details: London : Arrow Books, 2005 Online resources: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 338.766 HA PO.
	8.	Rising tide : lessons from 165 years of brand building at Procter & Gamble / Davis Dyer, Frederick Dalzell, Rowena Olegario. by Dyer, Davis Dalzell, Frederick Olegario, Rowena Material type: Text Publication details: Boston, Mass. : Harvard Business School Press, c2004 Online resources: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 338.7 DY RI.