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1.
Social media analytics : effective tools for building, interpreting, and using metrics Marshall Sponder by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 SP SO.

2.
Cutting-edge marketing analytics : real world cases and data sets for hands on learning / Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Upper Saddle River, New Jersey : Pearson Education, c2015
Availability: Not available: University of Wollongong in Dubai: Checked out (1).

3.
Marketing and sales analytics : proven techniques and powerful applications from industry leaders Cesar A. Brea by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson, c2017
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (3)Call number: 658.8 BR MA, ...

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