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1.
Customer and business analytics : applied data mining for business decision making using R / Daniel S. Putler, Robert E. Krider. by Series: Chapman & Hall/CRC the R series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boca Raton, FL : CRC Press, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.40302855133 PU CU.

2.
Principles of marketing engineering / Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: State College (Pa.) : DecisionPro, cop. , 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 LI PR.

3.
Marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien, Arvind Rangaswamy. by
Edition: 2nd ed.
Material type: Text Text; Format: regular print
Publication details: Upper Saddle River, N.J. : Prentice Hall, 2003
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8020285 LI MA, ...

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