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1.
Vintage marketing differentiation : the origins of marketing and branding strategies Robert L, Williams, Jr., Helena A. WIlliams by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : Palgrave Macmillan, c2017
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 WI VI. Items available for reference: University of Wollongong in Dubai: Not for loan (1)Call number: 658.8 WI VI.

2.
Sports marketing : a practical approach / Larry DeGaris by
Material type: Text Text
Publication details: London : Routledge, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 796.0688 DE SP.

3.
The attention merchants : the epic scramble to get inside our heads / Tim Wu by
Material type: Text Text
Availability: Not available: University of Wollongong in Dubai: Ordered (1).

4.
Marketing theory : a student text edited by Michael J. Baker & Michael Saren by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles : Sage, c2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 MA RK.

5.
100 ideas that changed advertising Simon Veksner by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Laurence King Pub., c2015
Other title:
  • One hundred ideas that changed advertising
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 VE ON.

6.
The history of marketing science edited by Russell S. Winer, Scott A. Neslin by Series: World scientific-Now publishers series in business ; vol. 3
Material type: Text Text
Publication details: New Jersey : World Scientific, c2014
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 381.109 HI ST.

7.
General thinker Remo Giuffré by
Material type: Text Text
Publication details: Bondi Beach, N.S.W. : EOLO Pty Limited, c2014
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 338.092 GI GE.

8.
Marketing theory : a student text / edited by Michael J. Baker & Michael Saren. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles : SAGE, 2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 MA RK.

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