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1.
How cool brands stay hot : branding to Generation Y / Joeri Van den Bergh, Mattias Behrer. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 BE HO.

2.
The stuff you can't bottle : advertising for the global youth market / King Adz. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London : Thames & Hudson, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8340842 AD ST.

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