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1.
Brand love is not enough : a theory of consumer brand relationship in practice Max Blackston by
Material type: Text Text
Publication details: New York, NY : Routledge, c2018
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 BL BR.

2.
Cheap : the real cost of the global trend for bargains, discounts & consumer choice / David Bosshart. by
Material type: Text Text
Publication details: London ; Philadelphia : Kogan Page, 2006
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 339.47 BO CH.

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