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	1.	Handbook of marketing strategy / edited by Venkatesh Shankar and Gregory S. Carpenter. by Shankar, Venkatesh, 1962- [Editor.] Carpenter, Gregory S [Editor.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cheltenham, UK : Edward Elgar, c2012 Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.802 HA ND, ...
	2.	Resurgence : the four stages of market-focused reinvention / Gregory S. Carpenter, Gary F. Gebhardt, John F. Sherry, Jr. by Carpenter, Gregory S Gebhardt, Gary F Sherry, John F., Jr Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York, NY Palgrave Macmillan, 2014 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 CA RE.

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