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Social media integration success stories : how 10 companies are combining social media with traditional marketing tactics to form a powerful new kind of marketing mix / Kimberly Smith. by Series: Case study collection
Material type: Text Text; Format: regular print
Publication details: US : Marketingprofs, c2010
Other title:
  • Social media
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 SO CI.

2.
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A step-by-step guide to a successful social media program : everything you need to know about establishing your strategy, policy and team / Kimberly Smith. by Series: Marketing how-to guide
Material type: Text Text; Format: regular print
Publication details: US : MarketingProfs, c2010
Other title:
  • Step by step guide
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 ST EP.

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