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1.
Marketing communications : offline and online integration, engagement and analytics PR Smith and Ze Zook by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : KoganPage, c2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 SM MA.

2.
Marketing communications : integrating offline and online with social media / PR Smith & Ze Zook. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia, PA : Kogan Page, 2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 SM MA.

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