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The marketing firm : economic psychology of corporate behaviour / Kevin Vella, Gordon Robert Foxall.
by Vella, Kevin | Fixall, Gordon R. Material type:  Book Publisher: Northampton, MA : Edward Elgar Pub., 2011Online access: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 380 VE MA.
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Handbook of marketing strategy / edited by Venkatesh Shankar and Gregory S. Carpenter.
by Shankar, Venkatesh, 1962- [Editor.] | Carpenter, Gregory S [Editor.]. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Cheltenham, UK : Edward Elgar, c2012Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.802 HA ND.
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Research handbook on export marketing edited by Craig C. Julian
by Julian, Craig C [Edited by]. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Cheltenham, UK : Edward Elgar Publishing, 2016Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.848 RE SE.
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Social marketing and behaviour change : models, theory and applications Linda Brennan ... [et al.]
by Brennan, Linda | Binney, Wayne | Parker, Lukas | Aleti, Torgeir | Nguyen, Dang. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Cheltenham, UK : Edward Elgar Publishing, 2016Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 SO CI.
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Handbook of service business Edited by John R. Bryson and Peter W. Daniels
by Bryson, John R [Edited by] | Daniels, Peter W [Edited by]. Publisher: Edward Elgar Publishing, 2016Online access: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 338.47 HA ND.
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Handbook of marketing analytics : methods and applications in marketing management, public policy, and litigation support Edited by Natalie Mizik, Dominique M. Hanssens
by Mizik, Natalie [Edited by] | Hanssens, Dominique M [Edited by]. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Cheltenham : Edward Elgar Pub., c2018Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.83 HA ND.
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New methods of market research and analysis / G. Scott Erickson
by Erickson, G. Scott. Material type: Book Publisher: Cheltenham, UK ; Northampton, MA : Edward Elgar Publishing, 2019Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.83 ER NE.
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