Includes bibliographical references and index.

Foreword: A Personal Perspective ix Series Editor Foreword xi Preface xiii Acknowledgments xxi Chapter 1 The Nature and Role of Festivals 1 The Nature and Role of Festivals 2 Historic Perspective on Communal Creativity and Celebration 7 The Roles for Festivals 13 Summary of Festival Essentials 14 Festival Ideas and Issues 21 Festival Focus Activities 22 Suggested Reading 23 Chapter 2 Secrets of Enduring Festival Success 24 Resilient and Successful Festivals 25 How Festival Organizations Function 28 Resilient Festival Practices 31 Festival Ideas and Issues 45 Festival Focus Activities 45 Suggested Reading 45 Chapter 3 Festivals Connect to Community and Place 47 Festivals Working with Communities 48 What Is Community? 49 Festival Focus: Community Consultation and Communication 54 Community Capital and Sense of Community 59 Festival Contribution to Well-Being 60 Building Community Culture 61 What Are the Social Implications of Festivals? 62 Festival Ideas and Issues 67 Festival Focus Activities 70 Suggested Reading 71 Chapter 4 Building and Nourishing the Festival Team 73 Festival Organization Frameworks 74 Origins of Popular Festivals 77 Festival Ideas and Issues 94 Festival Focus Activities 94 Suggested Reading 95 Chapter 5 Building Partnerships That Work 96 Establishing Festival Partnerships 97 Partnership Components 98 Festival Partnerships 103 Festival Ideas and Issues 116 Festival Focus Activities 117 Suggested Reading 118 Chapter 6 Alignment with the Target Audience 120 Audience Relationships 121 The Festival Experience 121 Festival Satisfaction 126 Major Factors Influencing Buying Behavior 130 Establishing the Best Fit 131 Marketing Mechanisms and Reach 134 Festival Ideas and Issues 142 Festival Focus Activities 142 Suggested Reading 143 Chapter 7 Festival Resourcefulness 145 Assessing Festival Resource Requirements 146 External Partners 150 Financing the Festival 153 Project Management 156 Risk Management 158 Operational Considerations 161 Environmental Festival Plan 163 Festival Ideas and Issues 169 Festival Focus Activities 169 Suggested Reading 171 Chapter 8 Ensuring Creativity at All Levels of Festival-Making 173 Start with the Heart 174 Explaining Creativity 175 The Business of Creativity 185 Festival Creativity Trajectory 186 Festival Ideas and issues 195 Festival Focus Activities 195 Suggested Reading 196 Chapter 9 Delivering Memorable Festival Experiences 198 Memorable Festival Experiences 199 Service Factors 202 Experience Factors 203 The WOW Factor 204 Stakeholder Factors 205 The Role of Ceremony and Ritual 209 Challenges 215 Festival Ideas and Issues 220 Festival Focus Activities 221 Suggested Reading 221 Chapter 10 Festival Media Platforms 223 Reaching Festival Audiences 224 Communication 225 Marketing Plan 228 Introduction to Social Media for Festival Engagement 233 Content Management Systems 237 Festival Issues and Ideas 246 Festival Focus Activities 247 Suggested Reading 248 Chapter 11 Maintaining a Global Competitive Edge 249 Setting Festival Strategy 250 Destination Competitiveness 251 Festivals as Destination Drivers 252 Ritual and Spectacle 260 Challenges for Globally Competitive Destinations Hosting Festivals 266 Festival Ideas and Issues 272 Festival Focus Activities 272 Suggested Reading 274 Chapter 12 Documenting, Monitoring, and Evaluating Festivals 275 Evaluating Festival Endurance 276 Evaluation Plans 282 Cultural Indicators 286 Economic Impacts 289 After the Evaluation, What Then? 293 Understanding a Festival Legacy 294 Festival Ideas and Issues 299 Festival Focus Activities 299 Suggested Reading 300 Chapter 13 Revisiting and Refreshing the Festival Vision 302 Designing Revitalized Festivals 303 Managing Change 304 Preparing for Refreshment 305 React to External Environments 307 Avoiding Festival Failure 317 Accentuate the Positive 320 Festival Ideas and Issues 326 Festival Focus Activities 327 Suggested Reading 328 Chapter 14 The Future of Festivals 329 Addressing the Future of Festivals 330 Global Scenarios 331 Too Many Choices 338 The FIST Model 340 Postcard from the Edge of the Future 349 Festival Issues and Ideas 354 Festival Focus Activities 355 Suggested Reading 355 Abbreviations 357 Glossary 359 References 363

"Festivals provides a realistic framework to explore how arts-based and community-based cultural festivals around the world thrive. Festivals highlights the big picture, as well at the intricate details that comprise the delivery of a festival to plan and execute a successful festival. Festivals will benefit experienced festival planners as well as those who aspire to enter or develop their skills in the dynamic field of festival making. Its approach is systematic, using case studies of numerous internationally iconic festivals and interviews with experts in the field. The book provides, for the first time, concrete evidence of how with proper planning, design and leadership, communities may benefit from hosting local festivals"--