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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E | Belch, Michael A.

Edition: 8th ed.Material type: book Book; Format: regular print Publisher: Boston, Mass. : McGraw-Hill, c2008Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 659.1 BE AD.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 9th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill Irwin, c2012Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 659.1 BE AD.

Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.

by Kerin, Roger A | Hartley, Steven William | Rudelius, William.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, NY : McGraw-Hill/Irwin, c2013Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 KE MA.

Advertising and promotion : an integrated marketing communications perspective George E. Belch & Michael A. Belch

by Belch, George E, 1951- | Belch, Michael A.

Edition: 10th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Singapore : McGraw-Hill Education, c2015Availability: Items available for loan: University of Wollongong in Dubai (3). Location(s): Main Collection 659.1 BE AD.

Services marketing : integrating customer focus across the firm Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D.

Edition: 7th ed. Publisher: United States : McGraw-Hill Education, 2017Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (4). Location(s): Tardis 658.8 ZE SE.

International marketing Philip R. Cateora ; John Graham ; Mary C Gilly

by Cateora, Philip R | Graham, John | Gilly, Mary C.

Edition: 18th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Dubuque : McGraw-Hill, c2020Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): eBook 658.84 CA IN.

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